Doña Noli, a boutique cigar bar in down town Statesville, North Carolina, needed an e-commerce solution that fit their small budget and large inventory. After two other attempts, the small business owners turned to Steph Sans Lee for a simple and sustainable solution to the e-commerce puzzle that seemed to be unsolvable. Steph Sans Lee … Continue reading Small business e-commerce product development
As small businesses work to apply for loans, connect with consumers from a distance, communicate re-opening, and stay afloat, marketing isn't always top of mind. But, digital marketing has been the lifeline for many small businesses through this time. I've compiled some in-the-moment lessons I've learned through consultations, and will update as we continue through … Continue reading Small Business marketing lessons from COVID-19
As small businesses face tough decisions over surviving the economic fallout from COVID-19, social media is the best tool to stay connected to customers whether the doors are open or not.
A logo is the face of the company, it is why we know what coffee shop you're in or what fast food restaurant has Golden Arches. A logo can separate an Apple user from the rest of the world. There are many, many ways to think about your business' logo and the strategic application to … Continue reading How to approach logo creation
"On July 29, 2017, Equifax discovered that criminals exploited a U.S. website application vulnerability to gain access to certain files. Upon discovery, we acted immediately to stop the intrusion. The company promptly engaged a leading, independent cyber security firm which has been conducting a comprehensive forensic review to determine the scope of the intrusion, including … Continue reading Learn Something from This: Equifax Crisis Social Media
So, you have found the right platforms for your audience, and are able to build a platform that connects with target populations where they are already engaging. Then, you strategized on the type of content you should create (medium and quality being key). Now, how do you get your content in front of people? The … Continue reading Promoting Content
Melonie Dodaro in her article “The Psychology Behind Social Media Engagment” draws on insights from the world of psychology and the keys to a successful social media program to highlight ways that marketers can be more influencial on social. “We hate to be in debt,” she writes. “It always leaves us with a nasty feeling … Continue reading Good content drives results
In my previous blog post I talked about how it can be hard to get started and justify and investment if your audience is extremely niche. But, those who do are not on the forefront of the arch of adoption get left behind. So, once a business decides to invest in social media, the question … Continue reading Finding and engaging your audience on social
Social media provides a fantastic opportunity for brands to communicate with stakeholders. It is also an outlet for innovation and enforcing brand voice. My favorite example is Wendy's on Twitter. This fast food chain used Twitter to create a brand persona that became a part of pop culture.